What the report says

  • Average daily rate grew 4.4% year over year.
  • Hotel occupancy increased 0.8% as demand growth exceeded supply growth.
  • The figures describe national performance and can differ considerably by market and property.

Our investment lens

Revenue growth can improve a hotel's investment case, but operating expenses and required capital determine how much reaches the owner. A market average should be reconciled with the property's own monthly statements and competitive set.

What to examine next

Compare the asset's occupancy, ADR, channel mix, and property improvement costs with credible local peers.

Source & date

CBRE, U.S. Hotel Figures, Q2 2026, July 29, 2026.

Original source: https://www.cbre.com/insights/figures/q2-2026-us-hotel-figures

This on-site briefing summarizes third-party reporting and adds an independent investment perspective. It does not describe a current Prestige assignment.

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