Look through the annual average
Review occupancy, ADR, RevPAR, and gross operating profit by month. Separate recurring demand from an unusual event or a temporary rate spike. Distribution costs, labor, and food-and-beverage performance can alter the result even when room revenue appears healthy.
Price the plan, not the possibility
A renovation, flag change, or alternative use has a timeline and a capital requirement. Add property improvements, business interruption, carry, approval risk, and a realistic stabilization period before assigning value to a new operating case.
Compare credible paths
Set the hold case beside a carefully costed repositioning case. State which assumptions depend on third-party approvals and which can be verified from operating history. That keeps the decision anchored to the property rather than the most ambitious scenario.
CBRE 2026 Hotels Outlook
Original source: https://www.cbre.com/insights/books/us-real-estate-market-outlook-midyear-review-2026/hotels
External research provides market context. The decision framework above is Prestige Estate Advisors' own analysis; it is not a report on any current assignment.
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